Generally the domestic markets for organic certified products are not very developed and in some cases are nonexistent. Organic products are commonly sold as conventional without premium price or any acknowledgement of the organic status of the product.
Some initiatives are ongoing or are in the pipeline to promote the awareness of the consumers about organic products, in particular in linking the concept of organic with local food consumption as part of strategies to reduce non communicable diseases which are a major health issue in the Pacific Islands.
Interesting opportunities are now being explored within the tourist structures of several countries that are facing a growth in the presence of tourists (e.g. Fiji, Vanuatu, Cooks and Samoa) focusing on development of Pacific cuisine and linking small holder organic farmers directly with tourist and hospitality providers.
There is at least one up market resort in Fiji who has their island organically certified and who commits to serving guests organic produce from their land.
Most of the organically certified products from the Region are for export.
The following is a summary table listing the main crops which are currently organically certified and exported from the Pacific region:
|Vanilla, Ginger &
Other spices & Nuts
|Fiji, Vanuatu, Niue, Samoa, PNG|
|Cocoa||Vanuatu, Samoa, PNG|
|Virgin Coconut Oil|| Samoa, Fiji, Solomon Islands, Tonga,
|Nonu /noni (Morinda Citrifolia)|| Cook Islands, Samoa, Fiji, Niue,
|Fruit pulps/juices||Fruit pulps/juices|
|Coffee||PNG, Samoa, Vanuatu|
The main international markets for the listed products are Australia and New Zealand representing the main destination for the export of organic products due to the proximity. Japan is a growing market and other markets include Korea, North American and the European Union.